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      <image:title>Founders Blog - The Small Business Owner’s Dance Between Systems and Strategy - After working with hundreds of small business owners over the years, one realization surfaces again and again.</image:title>
      <image:caption>That somewhere along the way, running their business became far more complex than they expected and that without them, it might all crumble. Sometimes it surfaces in the middle of a strategy conversation. Sometimes it appears in a quieter moment between business owner friends. Innevtably, someone admits that keeping everything moving feels heavier than it used to.</image:caption>
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      <image:title>Founders Blog - The Small Business Owner’s Dance Between Systems and Strategy - Over time, this constant switching begins to wear on the mind. Behavioral research describes this as decision fatigue, where the quality of decisions declines as the number of choices increases. The result is a growing cognitive load. Even after the workday ends, the brain continues cycling through tasks, relationships, and responsibilities.</image:title>
      <image:caption>Without systems to hold information and workflow in place, much of the business lives in the founder’s head. The work is not only being done, it is being remembered, tracked, and coordinated mentally. This creates a quiet tension. A person can be working constantly and still feel unsure about what is actually moving the business forward. With no place to set things down, the pressure slowly accumulates. And for many founders, that weight eventually turns into burnout.</image:caption>
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      <image:title>Founders Blog - The Small Business Owner’s Dance Between Systems and Strategy - For many business owners, these changes happen gradually. But they often begin faster when another perspective enters the conversation.</image:title>
      <image:caption>This is where a small business strategic consultant can be useful.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68f26ec7385ddd45636d70e1/a9b33c1a-ce8c-4c60-8db9-c36a13236b37/_72A7547.jpg</image:loc>
      <image:title>Founders Blog - The Small Business Owner’s Dance Between Systems and Strategy - Often in these moments of tension, what founders need is not going to arrive in a quick fix. What’s needed is the space to step back and see the business clearly.</image:title>
      <image:caption>This is the work I do with founders. Through strategic advising sessions, we zoom out and map how the business is actually operating. Together we look at where decisions are happening, where work is getting stuck, and where pressure is building. From there, we identify a few right-sized systems and strategic shifts that can bring the work back into alignment.</image:caption>
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      <image:title>Founders Blog - Tending the Threshold — Series Opening Night in Richmond, VA - Opening Night</image:title>
      <image:caption>At the end of January, we officially opened Tending the Threshold - my advisor-led focused co-working series hosted at Headquarters here in Richmond, Virginia. To celebrate and kick-off this new series, we ate snacks, had the Super Bowl on in the background, and put in the work planning for what’s ahead.</image:caption>
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      <image:title>Founders Blog - Tending the Threshold — Series Opening Night in Richmond, VA - Make it stand out</image:title>
      <image:caption>Me, modeling an Awl Snap leather backpack after helping with production in 2018</image:caption>
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      <image:title>Founders Blog - Tending the Threshold — Series Opening Night in Richmond, VA - Make it stand out</image:title>
      <image:caption>Small business owners working on their marketing strategies on the Common House rooftop, during Marketing Mondays.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Founders Blog - Tending the Threshold — Series Opening Night in Richmond, VA - Make it stand out</image:title>
      <image:caption>Co-working with my husband who is also a small business owner of a fly fishing charter service, Current Culture Fly.</image:caption>
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      <image:title>Founders Blog - Tending the Threshold — Series Opening Night in Richmond, VA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Founders Blog - Tending the Threshold — Series Opening Night in Richmond, VA - Make it stand out</image:title>
      <image:caption>Small business owners at annual conference, Wealth &amp; Wellness.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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